About Us

SurveyWriter.com's Senior Management Team

Joel Friedman, CEO
Joel Friedman, CEO of SurveyWriter, is a pioneer in the field of market research and software development. In 1984 he joined Communications Workshop, inc., a full-service marketing research company located in Chicago, IL. He started as Director of IS and became a partner in the organization in 1990. After selling the company to Conway/Milliken & Associates in 1996, Joel served as their Vice President of Internet Services from 1996-1998. He left in 1998 to start SurveyWriter.

Paul Vriend, VP of Business Development
Paul Vriend brings to SurveyWriter over 20 years of management and operational experience in the field of software development and implementation. He began his career at Lear Siegler Inc. working on projects involving military flight data recorders. He left Lear Siegler for Imperial Design Service where he managed projects involving General Motors' fuel injector division. He also managed the Technical Publication Department for Applied Systems, an insurance agency automation vendor, where he led the development of their online documentation management system. Paul joined SurveyWriter in 2000.

Joe Williams, VP of Media Business Development
Before joining SurveyWriter, Joe Williams produced video and interactive media for 20 years specializing in business-to-business corporate and marketing communications. He began his career at Lotus Development where he created their media department. In 1988, he left Lotus to produce corporate, political and entertainment projects for HBO, E! Entertainment, and a multitude of Fortune 500 companies.

After receiving a Masters of Communications in Management at the Annenberg School of Communication in 1994, Joe moved to Chicago and worked for AVID Group for eight years where he established and headed their digital media division. 

Since coming to SurveyWriter in 2003 Joe helped create the video streaming aspect of SurveyWriter. He is Vice President of Media Business Development.

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