Real Estate Industry Builds Market Intelligence with 

RISMEDIA, Nov. 15– is a new Web service available to Realtors®, investors, insurers, and other real estate professionals that gives them the online tools to measure customer attitudes and opinions regarding products and services to further enhance understanding of their target market.

Here's how it works: You log onto  through your personal Internet connection and your browser. You create your questionnaire using SurveyWriter's advanced HTML question editor. Extensive formatting capabilities provide you with complete control over the look and feel of your survey, and filter wizards comfortably guide you through the construction of advanced logic questions, which allow you to "talk" to your respondents by asking new questions based on their answers to previous ones.

The survey is seamlessly linked to your own Web site. No one ever knows that you are not hosting the survey. SurveyWriter tabulates results automatically, and you can view them at any time in presentation-ready charts. If you wish, you could also download the survey results onto a spreadsheet or similar application. No programming or network experience is necessary. All you need is a PC and a connection to the Internet to create and field full-featured Web surveys.

According to Joel Friedman, CEO of SurveyWriter, "Real estate associations are using SurveyWriter to gather vital industry data from association members. Management companies target tenants for customer satisfaction surveys. The application can even be used for property and site improvement surveys."

" enables real-time, bi-directional communication between real estate professionals and consumers by delivering media-rich content over the Web and collecting feedback from the viewer," he added.

For more information, visit 

RISMEDIA welcomes your questions and comments 

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