Online News Service, Nov. 21, 4:09 p.m. EST—Insurers
can get instant feedback on customer attitudes and opinions through a new online
survey service operated by a Chicago firm.
The offering is
from SurveyWriter.com, which has just expanded its service for the insurance
industry the management said.
chief executive officer for SurveyWriter, noted that the offering is "very
inexpensive. We don't charge for opening an account or creating a survey-there
is no upfront cost. What we do charge is a small fee for completed surveys,
starting at $1.25 each."
their own questionnaires by logging onto the company's Web site and uploading a
list of e-mail addresses of their potential respondents. The system then
automatically sends out online invitations to participate. Surveys, once ready,
can be linked to clients' own Web sites.
actually hosted on our site because we provide the backend tools, but they are
seamlessly connected to our clients' Web sites.
"No one ever
knows that they are not hosting the surveys. The results can then be downloaded
onto spreadsheets or tabulated with presentation-ready charts. They can also be
integrated into corporate databases, and users can also track the progress in
real-time as data gets collected," Mr. Friedman said.
the company said, can help insurance companies get instant feedback from
customers who have filed claims.
said, "Insurers can ask customers how happy they are with their products.
Surveys can also be used to measure attitudes of a market segment to individual
companies or agents. Insurance companies can ask brokers whether the product mix
is good, and what products are selling and not selling. The result is a powerful
marketing and data collection tool."
NU Online News Service